Born in London, Creative Director Fariha Khan studied Design at Kingston University, from where she initially started creating her own clothing line in 2013. Catering to local clients through seasonal exhibitions, she discovered a niche for casual wear for women who desire Ready-to-wear, easy to pick up and quality clothing.
In 2015, FARIHA emerged, a high-street brand which brings you unique Pakistani inspired Ready-to-wear garments for women. They fuse traditional style with today’s western trends to create designs with cutting edge.
FARIHA initially began with launching their very own ready-to-wear Casual Pret wear, offering customers an affordable range in variety of styles and sizes with affordable prices. Fariha enjoys designing modern pret wear, involving a mix of modern cuts, global trends and pure fabrics. The entire design process is carried out in-house, so they are able to source and use the best fabrics to create contemporary fashion. Traditional methods such as screen printing, block printing and embroideries is what they proudly specialise in. Showcasing a unique colour palette, quality fabrics from all over the globe and pin sharp tailoring, bringing forth at least 2 to 3 new designs every week.
Over the past few years FARIHA has introduced a number of new concepts including Casuals, Semi-formal wear featuring limited edition embroidered pieces, and Accessories (scarfs, shawls, and jewellery). FARIHA’s collections are all limited editions to ensure you stand apart from the crowd. They strongly believe in simple, stylish and easy to wear clothing for women on the go.